Shamshad
Ali.
Founder · Restaurant Growth Strategist · Meta Ads Expert
Shamshad founded ThePieCraft in 2019 to fix a problem he saw firsthand: hospitality brands served by generalist agencies who didn't understand the pass. Today he engineers performance campaigns for India's most prestigious fine dining venues and luxury hotels — averaging 8.5x ROAS, with zero fluff.
Mumbai, India
Building since 2019
The origin
Behind
the pass.
My route into marketing didn't start behind a screen. It started behind a pass. Before I ever ran an ad, I spent years as a restaurant manager — tracking reservations on gala nights, reading guest-acquisition data, and mastering the allure that pulls a discerning guest into a seat.
When I founded ThePieCraft, I took everything I knew about running a prestigious venue and turned it into a performance practice built for the owner — not the agency.
Most agencies optimise for clicks and reach. We optimise for the one number that matters to an owner: did the cash register move this month?
Metrics that
actually matter.
₹70L+
Meta ad spend managed
7+
Years in hospitality
8.5x
Average ROAS
100%
Luxury focus
Areas of
mastery.
Four capabilities. All hospitality-specific.
Meta Ads
Facebook & Instagram campaigns built to convert scrollers into guests — tracked by cost per reservation, not cost per click.
Content
Cinematic storytelling and photography that make people put their phone down and book a table.
Social Media
A presence managed by someone who thinks in reservations, not comments.
Websites
Restaurant and hotel websites that route visitors straight to the reservation page.
Industry trust
What the industry says.
Shamshad's approach to Meta Ads changed how we view marketing spend. It's no longer an expense — it's a predictable engine for reservations.
Operations Director
Premium Hotel Group, Pune
ThePieCraft rebuilt our entire guest acquisition funnel. We saw our monthly covers increase by 45% within the first quarter.
Founder
Fine Dining Chain, Bengaluru