Shamshad Shaikh — Founder & Luxury Hospitality Growth Strategist at ThePieCraft
shamshad
shaikh.
Shamshad Shaikh founded ThePieCraft in 2019 to bridge a critical gap: hospitality establishments being served by generalist agencies who don't understand the pass. Built on a strict premium-only constraint, he has engineered high-performance campaigns for India’s most prestigious fine dining venues and elite hotels, delivering an average ROAS of 8.5x. No fluff—just reservation-led growth.
behind the pass.
My route into marketing didn't start behind a screen. It started behind a pass. Before I ever ran an ad, I spent years as a restaurant manager — tracking reservations on gala nights, analyzing guest acquisition data, and mastering the allure that pulls a discerning guest into a seat. When I founded ThePieCraft, I took everything I knew about running a prestigious venue and turned it into a performance practice built for the owner, not the agency.did the cash
register move?
that perspective is the difference. most agencies optimize for clicks and reach. we optimize for ROAS, reservations, and the number that actually matters to a restaurant owner: daily revenue. every campaign we run starts with one question — did the cash register move this month?
Who we partner with
today, i partner with serious hospitality brands—single-outlet flagships, multi-location groups, and growing chains—who want a marketing partner that understands their industry from the inside. no generic playbooks. no vanity metrics. no "brand awareness" reports that don't pay the rent.
areas of
mastery.
four capabilities. all hospitality-specific.
Meta Ads
facebook and instagram campaigns built to convert scrollers into guests. tracked by cost per reservation, not cost per click.
Content
cinematic storytelling and photography that make people put their phone down and make a reservation.
Social Media
your presence managed by someone who thinks in reservations, not comments.
Websites
restaurant and hotel websites that route visitors straight to your reservation page.
metrics that
actually matter.
₹70L+
Meta Ad Spend Managed
7+
Years Experience
100%
Luxury Focus
8.5x
Avg ROAS achieved
your next campaign starts here.
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