Franchise Website, Conversion Architecture
Irani Koyla Shawarma
a charcoal shawarma brand packaged into a franchise proposition
₹8L
Franchise Fee
One-time
5%
Royalty
Monthly
200–500 sq ft
Outlet Size
The mission
Irani Koyla Shawarma had a distinctive product — real charcoal-smoked, 100% halal shawarma starting at ₹80 — a growing chain of outlets, and an expansion ambition. What it did not have was a digital asset that could sell a franchise. We built the site that turns an interested operator into a qualified applicant.
The challenge
Selling a food franchise is a different problem from selling food. A prospective franchisee needs unit economics, setup support and commitment terms laid out before they will fill in a form — and none of that existed in a form a serious investor could evaluate.
Our solution
We built a franchise-first website that leads with the numbers an operator actually asks for: the one-time fee, the royalty rate, the agreement term and the footprint required. The page is structured as an investment case — key metrics, why invest, support model, then application — with an investment deck download and an apply flow as the two conversion points.
Campaign assets
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